he Acelera Flash, published biweekly, is written for technology firm founders, CEOs, and other management team members including VPs of marketing and sales.

Enjoy browsing our recent articles on selling, marketing, and partnering!

Sales

Write Fewer Proposals and Sell More!
Shorten The Sales Cycle
Open Me First!
They're Not Buying!
What's In a Number?
When is a Prospect Not a Prospect?
A Four Step Model for Sales Success
Why Don't Sales and Marketing Play Nicely?
Easy Selling
Effective Pipeline Management - You Cannot Manage What You Do Not Measure
Filling Your Sales Pipeline with the Best Prospects
The Mismanagement of Customer Loyalty

Demand Generation

The Three Rules of Database Marketing
You don't Win the Game in the Fourth Quarter
A Single Snowflake
Shall We Dance?
For Better Results, Spend Less!
"Lead" is a Four Letter Word
Generating New Customers...
Customer Acquisition Strategies that Work
What's a Prospect Worth?
Spend Less Money, Generate More Business

Marketing

Setting Your Corporate Goals
You Cannot Manage What You Do Not Measure
The Process of Customer Touch
The Marketing Umbrella
Marketing and Sales Processes That Work
Optimizing the Marketing Mix
Take Nothing for Granted...

Partnering

Do You Know What Your Channel Partner Wants?
Successful Partnerships
Growing Your Business Through Reseller Partnerships
A Science to Partnering
Establishing Successful Partnerships
Managing Successful Partnerships
Choosing the Right Partners
Finding Your Best Business Partner
Three Questions to Ask Your Channel Partners
Three Tips for Successful Channel Partnerships
Partnership is a Four Letter Word

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