ecent engagements have included the following listed below. If you are interested in talking with our clients prior to engagement, please let us know and we will put you in touch with the appropriate client.

Marketing Engagement
Planning and implementation of a pharmaceutical vertical market focus for an established 70 person Boston area IT services firm. Acelera Group team members worked with the company to identify and productize the high value portions of the company's service offerings, and selected and worked with outside providers to develop an integrated marketing campaign (collateral, website, direct mail campaign, public relations, etc) that are focusing the company's energies on their primary vertical market.

Market Validation
Market validation for Boston-based IT services firm struggling with poor sales performance. We interviewed current and prospective clients in the target space and identified a series of significant sales inhibitors. The company subsequently decided not to target this particular segment due to those sales inhibitors.

Revenue/Sales Diagnostic
A large, publicly traded software company hired us to diagnose the cause of declining revenues. We interviewed most of the US sales organization and provided our findings and recommendations back to senior management. Significant changes were made as a result of our findings and, while the company still struggles with weak revenue growth, it has made significant strides in rebuilding its position.

Customer Service Development
We worked with the U.S. headquarters of a major international airline to plan and implement the expansion of their customer service capabilities for their frequent flyers. We worked with the airline to develop the process and methodology of their online customer service capabilities, developed the training for their customer service organization and delivered the training to this group. The airline's "best" clients, their frequent flyers, gained an important additional channel of communication to the airline, customer satisfaction increased, and costs declined.

Services Refocus
Faced with declining revenues, a Boston-based IT services firm in the financial sector engaged us to refine their services focus. Based on feedback from the various constituents (clients, sales organization, prospects, management team), we simplified and repositioned the company's core services offerings.

Business Model Revamp
Business model and service revamp for a Boston area  Internet startup, successfully moving the company from a consumer focus to a business-to-business infrastructure focus. We conducted the market research, the positioning exercises and competitive analysis needed to reposition the company. We created the new marketing collateral, coordinated the rebuilding of the corporate website and worked with an external PR agency. We then worked with several of the pilot accounts as the new services were rolled out.

Market Planning
Market entry planning facilitation for a New England $100M insurance brokerage firm. We worked with the insurance brokerage firm, its supplier and other interested parties to plan the market entry into the Life Sciences industry.

Internet Strategy
Internet strategy and technology implementation for a Boston area medical supply house. We worked with this supply house to plan and build their Internet presence, and worked with an outside technology provider to plan and develop the second phase of the rollout.

Market Entry
Product viability testing and marketing strategy development for an emerging California based technology company in the database appliance market. For this company, we developed the revenue portion of the business plan and conducted a series of positioning exercises.

Sales Pipeline Expansion
Strategic planning facilitation for a New England based publishing services company. This company needed to expand its sales pipeline and to establish more comprehensive marketing processes. We facilitated a series of planning sessions and worked with the client to implement the resulting action plan. The pipeline was dramatically expanded.

. . .

  CJ McCarthy Insurance

  Course Crafters

  Court Square Data Group

  Enterprise Technology Group

  Ferris Market Research

  Granitar

  Greystone

  NovaSci

  Novell

  Progress Software

  TrailBreaker