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The Acelera Group is pleased to present our enhanced Networking Alert!
newsletter, now officially renamed the Acelera Flash. With this new format,
we will provide continued coverage of the best networking events in the
Boston area...and much more.
At the Acelera Group, we're all about helping clients to build profitable
revenue streams and we are constantly working on ways to do this even more
effectively. In the Acelera Flash, we'll share our sales and marketing tips
and tidbits.
Networking Alert!
We attend a lot of networking, educational and related events in the
Boston area...and hear about a lot more. Only a few are worth the time and
effort, and we list our favorites here.
A couple of great networking opportunities are coming up over the next
couple of weeks, including:
Wired Capital Venue - Private Equity Forum Thursday, August 15th.
This is an opportunity to network with a great mix of entrepreneurs, angel
investors, VCs, and related service providers.
Certified Networker Program: Networking Workshop - Learn How to Get Great
Referrals Thursday, August 29th. Attend this workshop and learn how to
generate high quality referrals for your business!
We would be remiss if we didn't give you an early warning on two great
upcoming conferences. The first is being put on as a joint venture between
our old friends at Effective Marketing, Inc. and DCI.
Please be sure to mark your calendar for the New Era Marketing Strategies
Conference - Direct Route to Results for Business to Business Marketing,
scheduled for September 30 - October 2, in Boston.
For those of you involved in the marketing of IT services, you should
plan to attend ITSMA's Annual Marketing Services/2002 Conference -
"Marketing's Mandate in Driving Growth", scheduled for mid- October in
Atlanta, GA.
Learn more about these
events and others....
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A quick networking tip |
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Before you attend a networking event, identify what you want to achieve
at that event. Be specific. If you set SMART goals, you are more likely
to achieve them.
One such SMART networking goal may be to "meet two lawyers at the
event who call on the same types of companies that I do."
With this goal in mind, you are more likely to meet these two
lawyers, and to have a more successful networking event.
By the way, for those of you who have not heard the acronym SMART
before, it stands for Specific, Measurable, Attainable, Relevant and
Timebound. If your goals are SMART, they're effective!
Learn more about effective networking... » |
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Filling your sales pipeline |
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The tried-and-true methods of filling sales pipelines simply aren't
working anymore.
While we have long been proponents of seminar selling, over the past
year or so attendance at seminars has nosedived. With few exceptions,
people simply aren't going to seminars anymore. Similarly,
telemarketing, as a method of opening doors, has become a lot less
effective over the past few years. Your customers want to talk to you,
not to a $12/hour telemarketer!
Some companies have switched to web-based seminars or "webinars".
Frankly, we find these a bit sterile and passive. While they have
produced results for some, typically webinars are most effective as part
of a larger outreach campaign rather than a standalone activity.
On the other hand, direct mail remains a popular and productive
method of identifying new prospects. We're not talking about blanketing
a geography with brochures sent out willy-nilly. Instead we employ
techniques that target prospects much more carefully, are highly cost
effective, and provide response rates of 25%-50% or more!
Effective marketing does not have to be expensive... » |
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Upcoming topics |
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Next month we'll explore the dirty little secret of CRM. Increased
customer loyalty does not guarantee higher profitability...and your CRM
efforts may actually be lowering your company's profitability! |
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About the Acelera Group |
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The Acelera Group plans and manages the marketing initiatives to fill
your sales pipeline with high quality prospects, leading to repeatable
business and higher profitability.
In focusing on the intersection of your core competency and market
opportunity, we help you to maximize market, revenue and profit
opportunities. While this may sound like strategy work, we focus on the
hands-on implementation of the marketing initiatives.
If you're interested in growing your business more quickly and
profitably, please contact us at 617.737.7100 to schedule an initial
discussion. We look forward to talking with you!
To contact us... » |
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