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January Networking Events

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Boston E-Net logo

Lifelines to New Customers
Tuesday, January 6th,
7:00 - 9:30 PM
Waltham, MA

DON'T WAIT to start establishing a bigger presence in the market for your company. Those who delay initiating all the strategic marketing outreach activities possible do so at the peril of having a competitor establish themselves as the leader in their market space. Come and hear from a panel of experts about the best strategies for growing market visibility and credibility NOW. Professionals who are recognized in their own fields of marketing, public relations, and market research share their experiences. Our panel consists of three experts in the field of marketing and public relations, an Editor and two CEOs.

www.boston-enet.org

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Customer Relationship Marketing:
Email and Beyond
Wednesday, January 14th
8:30am - 11:30 noon
Sheraton Lexington, MA -- Route 2A at Route 128

Few deals close on the first call. And often, the most profitable business comes from add-on sales after the initial sale. Maintaining a close ongoing relationship with customers and prospects is one of the most productive things marketing can do.

In this session, some of the most prominent and experienced email marketers in the industry, plus successful practitioners, will talk about how email driven by you, email newsletters from others, user groups, customer advisory boards and value confirmation methods can help you close more business.

www.marketingroundtable.org

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Sales & Marketing Roundtable: Crafting a Must Have Value Proposition - The Foundation for Success in the Software Business
Thurs., January 8, 8:00 - 10:00 AM
IBM Solution Partnership Center
404 Wyman Street, North Entrance, Waltham
Start with a "Must Have" value proposition or fold your tent. Every successful software company offers a "Must Have" value proposition, one that translates into concrete revenue growth or expense reduction for a customer. This "Must Have" value proposition may target a strategic initiative - improving chip yield or raising field sales productivity or a departmental imperative, like conserving cash in accounts payable. But in every case, it renders current practice obsolete and addresses serious, high priority pain.

The January Roundtable will focus on how these "Must Have" value propositions are created and validated in the marketplace.
 

www.swcouncil.org

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Economic Outlook: Annual Membership Meeting and Networking Event
Tues., Jan. 13, 6:30 - 9:00 PM
Museum of Science, Boston, MA

Where are the new business opportunities in 2004?
What will or will not happen on the technology front over the next year? What are the indicators for growth, productivity, and employment in 2004?
What direction will the capital markets take in 2004?
Which business sectors will be the highest tech spenders in 2004?

Get a peek at the outlook for the future from the crystal balls of those in the know! Join us for an evening of networking and predictions on what's ahead - with insights from

  • Cathy Minehan, President and CEO, Federal Reserve Bank of Boston, with the regional and national economic outlook
  • Gary Beach, Group Publisher, CXO Media, CIO Magazine, with the IT purchasing outlook
  • John Landry, Technology Wizard, Chairman and CTO, Adesso Systems, with the technology outlook - and its impact on business

www.swcouncil.org

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   "Networking is about networking. It's not about the food..it's not netsit, neteat, or netdrink. Put down that glass and get to work!"
 
 

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