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February Networking Events . . .
Building a
strong brand today is more important than ever. How do you set yourself
apart from the competition in a unique way so that your brand is
differentiated in the customer's mind? While you are investing in a
trusted brand, how can you protect your position? Come hear experts in the
branding and legal areas, including Paige Arnof-Fenn, Karen Faulds
Copenhaver, Michelle Chambers, Deborah J. Peckham and Ann Westerheim, talk
about real client situations and what to watch out for so that you can
protect your most precious asset, your reputation in the market.
Wouldn't it be great to
know that while your western region is growing more slowly than your
eastern region, it's because buyers in the western region will buy only
after more than 3 sales visits. (And your sales management has been
pushing sales staff to cut bait after 2!) Wouldn't that little tidbit of
information change behaviors? Or that while you don't get a lot of
attendees to your seminars, you regularly identify a handful of high
quality prospects who registered but didn't attend the seminar! Wouldn't
that nugget keep you from abandoning those sparsely attended seminars? Who
cares if the room is almost empty as long as you're closing business from
the activity! . . .
How can I improve the bang for my marketing buck? How do I measure the effectiveness of my marketing dollars? Join us for a morning of discussion and problem-solving where our experts will answer these real-world questions every marketer faces. We will begin the morning with a panel discussion on maximizing the effectiveness of your marketing, how you measure that effectiveness and the impact of applying a disciplined approach to marketing. The second half of the morning we'll have break-out sessions where you can identify your biggest marketing discipline problems and problem-solve some solutions to these problems with your peers. Come and see the bottom line value of disciplining your marketing. . . .
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"Nobody goes to a networking event to buy something...so if you want to
be successful at networking, make sure that you're not trying to sell
something!" |
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For more information, please call 781.444.2211 or contact us |
Branding
for Techies
NETSEA:
What's
In a Number? Metrics to Drive Sales & Marketing
Discipline
Your Marketing